Apple's Secret Smart Glasses: Launching 2027?

Apple's entry into the smart glasses market, internally referred to as 'N50,' has been delayed, with a new release target of late 2027. Initially expected sooner, development setbacks have pushed the launch, potentially just in time for the holiday season. This initiative is reportedly a top priority for current CEO Tim Cook.

The tech giant's first-generation smart glasses are anticipated to be priced between $200 and $500. They will feature built-in cameras, speakers, and microphones for various functions like video recording, calls, and audio playback. Notably, these glasses will not include in-screen augmented reality displays in their initial release, distinguishing them from some competitors.

Meanwhile, the smart wearable market is experiencing significant growth, with EssilorLuxottica reporting a threefold increase in sales for its smart glasses in 2025 compared to the previous year. This surge highlights a strong consumer interest and market potential that Apple aims to capitalize on.

While the future success of Apple's smart glasses remains uncertain, their potential to become a ubiquitous hit, similar to AirPods, is being closely watched. The company's foray into this space follows their previous disruption of the smartwatch market, now a substantial revenue generator.