What records did Apple services break in 2025?

Apple services achieved a record-breaking year in 2025 across Apple Music, Pay, TV, News, and iCloud, with Apple TV viewership notably increasing by 36% year-over-year in December.

Which Apple TV releases were highlighted for record viewership?

The film 'F1' and the series 'Pluribus' were key drivers of Apple TV's record viewership in 2025.

What future innovations are planned for Apple services?

Apple plans to introduce live sports collaborations with Major League Soccer and exclusive Formula 1 streaming in the United States, alongside other 'intelligent enhancements'.

Home / Technology / Apple TV Soars: F1 & 'Pluribus' Drive Record Viewership

Apple TV Soars: F1 & 'Pluribus' Drive Record Viewership

13 Jan

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Summary

Apple services achieved a record-breaking year in 2025.
Apple TV viewership increased 36% year-over-year in December.
Upcoming innovations include live sports with Major League Soccer.

Apple TV Soars: F1 & 'Pluribus' Drive Record Viewership

Eddy Cue, Apple's senior vice president of services, announced that 2025 was a record-breaking year across Apple Music, Pay, TV, News, and iCloud. Apple TV, in particular, saw a significant surge, breaking its previous viewership record in December with a 36% year-over-year increase in total hours viewed.

The streaming success was propelled by major releases such as the film 'F1,' which became the top film on Apple TV and the highest-grossing sports movie ever, and the widely acclaimed series 'Pluribus,' touted as Apple TV's biggest series to date. Awards also contributed, with 'The Studio' setting Emmy history and 'Severance' recognized as the most-awarded drama.