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Apple TV Soars: F1 & 'Pluribus' Drive Record Viewership
13 Jan
Summary
- Apple services achieved a record-breaking year in 2025.
- Apple TV viewership increased 36% year-over-year in December.
- Upcoming innovations include live sports with Major League Soccer.
Eddy Cue, Apple's senior vice president of services, announced that 2025 was a record-breaking year across Apple Music, Pay, TV, News, and iCloud. Apple TV, in particular, saw a significant surge, breaking its previous viewership record in December with a 36% year-over-year increase in total hours viewed.
The streaming success was propelled by major releases such as the film 'F1,' which became the top film on Apple TV and the highest-grossing sports movie ever, and the widely acclaimed series 'Pluribus,' touted as Apple TV's biggest series to date. Awards also contributed, with 'The Studio' setting Emmy history and 'Severance' recognized as the most-awarded drama.
Looking forward to 2026, Cue promised continued "innovation and intelligent enhancements" for Apple services, emphasizing a commitment to privacy and customer experience. Planned initiatives include a live sports collaboration with Major League Soccer and an exclusive five-year agreement for Apple TV to stream every Formula 1 race in the United States.
