What is Apple's AI health coach project called?

Apple's AI health coach project is internally known as 'Mulberry'.

How will Apple release its AI health features?

Instead of a single AI health coach, Apple plans to break down the project into individual features that will be introduced over time.

Who is overseeing Apple's health technology projects?

Veteran services head Eddy Cue is reportedly overseeing Apple's health technology projects.

Home / Technology / Apple's AI Health Coach Plans Scaled Back

Apple's AI Health Coach Plans Scaled Back

6 Feb

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Summary

Apple is reportedly scaling back its AI health coach project.
The 'Mulberry' project will be broken into smaller features.
Leadership changes are occurring within Apple's health tech.

Apple's AI Health Coach Plans Scaled Back

Apple is reportedly rethinking its extensive plans for an AI-powered health coach, according to recent reports. The initiative, internally known as 'Mulberry,' was initially intended to integrate various health-related AI capabilities into a single coaching experience.

However, the project is now slated to be deconstructed. Its components will likely be rolled out as separate features over time, a strategy Apple has employed for other health tools integrated into devices like the Apple Watch and AirPods.

This strategic shift coincides with leadership adjustments in Apple's health technology sector. The company faces mounting pressure from competitors, including other tech giants and specialized health companies, intensifying the race in the digital health market.