How will Google AI impact Apple's Siri?

Google's Gemini AI models will power the next generation of Siri, enhancing its capabilities and personalization.

When is the new AI-powered Siri expected to launch?

A next-generation Siri, powered by Google's AI, is expected to launch later this year.

What is Apple Intelligence?

Apple Intelligence is a platform offering generative AI tools for tasks like image editing, organization, and search summaries, now enhanced by Google's AI.

Home / Technology / Google AI Powers Future Apple Intelligence

Google AI Powers Future Apple Intelligence

12 Jan

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Summary

Apple and Google announce multi-year AI partnership.
Google's Gemini models will power future Apple AI features.
Next-generation Siri expected to launch later this year.

Google AI Powers Future Apple Intelligence

Apple is set to revolutionize its AI capabilities through a new, multi-year partnership with Google. This collaboration will see Apple integrate Google's advanced Gemini AI models and cloud technology to power its next-generation Apple Intelligence features. A significant outcome of this deal is the anticipated launch of a significantly upgraded Siri later this year, promising a more personalized and capable voice assistant experience for users.

This strategic alliance signals Apple's acknowledgment of Google's leading AI technology. While Apple Intelligence features will continue to operate on Apple devices and through its Private Cloud Compute infrastructure, ensuring industry-leading privacy standards, the underlying AI foundation will be powered by Google. This move comes after a somewhat delayed development timeline for the AI-enhanced Siri, initially unveiled at WWDC 2024 with an expected 2025 launch, subsequently postponed to spring 2026.

The partnership aims to address the limitations of the current Siri version and compete with advancements from rivals like Google and Amazon. The specifics of the new Siri's launch and its integration with existing services like ChatGPT remain to be seen, but the collaboration with Google marks a pivotal step in Apple's AI evolution.