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Apple's Paper Emoji Hides Secret 'Think Different' Message
31 Jan
Summary
- A secret message from 'John Appleseed' is hidden in Apple's paper emoji.
- The message is a quote from Apple's 1997-2002 'Think Different' campaign.
- Other Apple emojis, like the scroll, also contain hidden messages.
A surprising secret message has been discovered within Apple's rendition of the paper emoji, capturing the attention of social media users. This hidden text, revealed to be from 'John Appleseed,' is a direct quote from Apple's influential "Think Different" advertising campaign, which ran from 1997 to 2002. The message begins with "Dear Kate," and includes motivational lines about visionaries and change-makers.
This detail, noted by Emojipedia, is not unique to the paper emoji. Apple has also incorporated similar hidden messages into other emojis, such as the scroll emoji, which features the same "Think Different" quote. The credit card emoji is also signed by 'John Appleseed,' a name commonly used in Apple's demonstrations, underscoring the company's playful integration of its brand history into its digital products.
