Home / Technology / Apple Maps Gets Ads: Your Next Location May Be Sponsored
Apple Maps Gets Ads: Your Next Location May Be Sponsored
15 Apr
Summary
- Apple Maps will soon feature advertisements in its interface.
- Ads will be based on user location and search history.
- Apple claims user privacy will be maintained with ad implementation.
Apple Maps is set to display advertisements, with the second beta of iOS 26.5 showcasing a new splash screen about the impending feature. This integration, previously announced in March, is slated for a public release this summer.
The advertisements will reportedly be personalized, utilizing user location, recent search history, and nearby businesses. They are also expected to appear within the "Suggested Places" section that was recently added to Apple Maps.
While joining competitors like Google Maps and Waze in featuring ads, Apple asserts that user privacy will be preserved. The company states that ads will not be linked to Apple Accounts, and data will not be collected, stored, or shared with third parties.
Reports of ads appearing in Maps have circulated since February. This move is seen as an effort by Apple to generate further revenue from its services, which now account for a significant portion of its income.
