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Apple's New Macs: Power Comes at a Steep Price
22 Sep
Summary
- Mac Studio M5 Max starts at $2,500, M5 Ultra at $5,500.
- M5 Ultra supports up to 512GB RAM for heavy AI tasks.
- New models are significantly more expensive than predecessors.

Apple has introduced new Mac Studio models, with the M5 Max starting at $2,500 and the M5 Ultra beginning at $5,500. These prices mark a considerable increase compared to previous iterations, attributed partly to rising memory and storage costs, and potentially to profit margins.
The Mac Studio with M5 Max offers an 18-core GPU and up to 128GB of unified memory, suitable for tasks like running large language models and editing 8K video.
The M5 Ultra model, targeting intensive AI users, features a processor composed of two M5 Max chips and supports up to 512GB of RAM. This configuration is ideal for handling vast datasets and complex AI models entirely on-device.
For video professionals, the M5 Ultra enables real-time color grading of uncompressed 8K footage and simultaneous playback of multiple 8K streams. A fully configured M5 Ultra model with 256GB RAM and 2TB storage can reach $11,299, a significant jump from its M3 predecessor.