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Spread the Cost: Apple's New Lease Program for Devices
29 Jul
Summary
- Apple partners with Klarna to offer leasing for iPhones and iPads.
- The program aims to reduce sticker shock from rising tech prices.
- Monthly payments mask hardware cost increases, making devices accessible.
In response to increasing costs of technology devices, Apple has launched a new leasing program. Partnering with Klarna, the company now allows customers to lease popular products such as iPhones, iPads, Apple Watches, and Macs. This initiative aims to mitigate the financial burden associated with purchasing premium Apple hardware.
Industry analysts suggest this strategy is particularly beneficial given current market conditions, including chip shortages. By emphasizing lower monthly payments, Apple can effectively lower the perceived cost of its devices. This makes them more attainable for a wider consumer base who might be deterred by the upfront price. The program is available both online and in physical Apple stores, with payment plans varying by product and storage needs.
