Who is Sebastiaan de With and why is he joining Apple?

Sebastiaan de With is the co-founder of the iPhone camera app Halide and has joined Apple's design team, expressing excitement to work on their products.

What is Sebastiaan de With's previous experience with Apple?

De With previously worked at Apple on products including iCloud, MobileMe, and the Find My app before co-founding Halide.

How does this hiring relate to Jony Ive's departure?

Sebastiaan de With's hiring comes after Jony Ive, who previously embodied Apple's design philosophy, left the company in 2022.

Home / Technology / Apple Hires iPhone Camera App Co-Founder

Apple Hires iPhone Camera App Co-Founder

29 Jan

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Summary

Sebastiaan de With, Halide co-founder, joins Apple's design team.
De With previously worked at Apple on iCloud and Find My apps.
This move follows Jony Ive's departure from Apple in 2022.

Apple Hires iPhone Camera App Co-Founder

Sebastiaan de With, a key figure behind the acclaimed iPhone camera application Halide, has been recruited by Apple to bolster its design division. De With confirmed his new role via Threads, stating his enthusiasm for collaborating with "the very best team in the world."

His background includes co-founding Lux, the parent company of Halide, which focuses on photography and videography applications for Apple devices. Notably, de With has previous ties to Apple, having collaborated on projects such as iCloud, MobileMe, and the Find My application.

This recruitment occurs in the period following Jony Ive's departure from Apple in 2022. Since Ive's exit, the company has not appointed a single successor to represent its design ethos, a situation that has coincided with varied public reception to recent design innovations.

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