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Apple Fitness+ Starts 2026 With Health Habit Reset
3 Jan
Summary
- Apple Fitness+ launches a 4-week reset program in January 2026.
- Data shows over 60% of users increased exercise time in early January.
- Fitness+ operates in 48 regions and is part of Apple's Services business.
Apple is prioritizing user health habits as 2026 begins with its Fitness+ service. A new 4-week reset program is set to launch in January, designed to help users re-establish exercise routines after the holidays. This initiative incorporates strength training, High-Intensity Interval Training (HIIT), and yoga, offering a gentle re-entry into fitness.
Further enhancing the experience, February will introduce new music-driven workouts featuring popular artists like Karol G and Bad Bunny. Apple's data supports these efforts, showing that over 60% of Apple Watch users increased their exercise time in early January. Crucially, most users maintained their momentum past 'Quitter's Day' and continued into February and March.
Currently operational in 48 regions, Fitness+ is a significant component of Apple's Services division, which generated $28.75 billion last quarter. Priced at $9.99 per month, Apple is strategically positioning Fitness+ not just as a workout platform but as a tool to cultivate enduring healthy habits for its subscribers.
