Will Apple App Store ads increase significantly?

Yes, Apple is introducing more advertisements that will appear further down in App Store search results.

Why is Apple adding more ads to the App Store?

Apple aims to give advertisers more opportunities, as 65 percent of app downloads happen after a search.

Where will the new Apple App Store ads appear?

The new ads will appear further down in the actual search results, in addition to the existing top spot.

Home / Technology / Apple App Store Adds More Ads

Apple App Store Adds More Ads

19 Dec, 2025

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Summary

Apple is increasing advertisements within App Store search results.
New ads will appear deeper within search results, not just the top.
This change aims to provide advertisers with more download opportunities.

Apple is set to introduce more advertisements into its App Store search results, a significant shift from its previous ad strategy. While the App Store currently features a single ad slot at the top of search results, the company plans to integrate ads deeper within the listings.

This expansion is driven by the fact that approximately 65 percent of app downloads are initiated through search queries. Apple believes this move will offer advertisers increased opportunities to connect with potential users and drive downloads.

Recent reports also suggest that Apple is preparing to launch a new Apple TV device, with this event reportedly scheduled for next year, although the company has not yet officially commented on these plans.

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