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Apple Bets Big on Affordable MacBook Amidst RAM Crisis
12 Feb
Summary
- An affordable MacBook is anticipated with an iPhone processor and 8GB RAM.
- Shipments are projected between 5.5 to 7.9 million units annually.
- Pricing is expected between $699 and $799, aimed at boosting Mac sales.
Apple appears poised to release a significantly more affordable MacBook, a move that could redefine its laptop strategy. This new model is expected to leverage an iPhone processor, likely the A18 Pro chip, and a reduced 8GB of system RAM to achieve a lower price point. Projections suggest annual shipments could reach between 5.5 million and 7.9 million units, potentially accounting for 25% of all Mac series sales. This indicates it's intended as a substantial driver of Mac sales rather than a niche product.
Despite current industry headwinds, including a global RAM crisis and rising component prices, Apple's robust supply chain management is reportedly enabling the mass production of this budget-friendly MacBook. Reports indicate that rising RAM prices will not halt its launch this year, with an estimated arrival in spring 2026. The device is anticipated to be priced between $699 and $799 in the US.
