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Apple Buys AI Audio Startup Q.ai for $2 Billion
30 Jan
Summary
- Apple acquired AI audio startup Q.ai for $2 billion.
- Q.ai's technology recognizes facial skin micro-movements for AI interaction.
- Acquisition could enhance Siri and future Apple devices with AI capabilities.

Apple's second-largest acquisition, the purchase of four-year-old AI audio startup Q.ai for $2 billion, was recently finalized. This deal significantly bolsters Apple's artificial intelligence capabilities. Q.ai is known for its patented technology that can recognize subtle "facial skin micro movements."
This innovative tech could pave the way for new forms of interaction with AI assistants, enabling non-verbal communication. The founders of Q.ai, including CEO Aviad Maizels, who previously founded PrimeSense, will join Apple. PrimeSense's technology was instrumental in powering the iPhone's Face ID.
Reports suggest this new acquisition could lead to generative AI-upgraded Siri and other Apple Intelligence features. The technology is expected to be integrated into future devices such as AirPods, Vision Pro, iPhones, and Macs, marking a significant step in human-computer interaction.




