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Apple's 50 Years: Untold Logo Secrets Revealed
29 Mar
Summary
- Apple's logo designer received a simple instruction: 'don't make it cute'.
- The iconic '1984' Super Bowl ad was inspired by Orwell's dystopian novel.
- Ronald Wayne, Apple's third co-founder, sold his stake for $2,300.

Apple, the tech giant founded in 1976, is celebrating its 50th anniversary. The company's iconic logo, designed by Rob Janoff in 1977, was requested by Steve Jobs with a single instruction: 'don't make it cute.' Janoff later learned the bite mark, added for scale, coincidentally related to the computer term 'byte.' In 1984, Apple launched its memorable Super Bowl advertisement, directed by Ridley Scott. Inspired by George Orwell's novel, the commercial symbolized emancipation through home computers rather than directly showcasing the product. Apple has consistently used color to differentiate its products, from the transparent iMac shells in 1998 to the diverse iPod color spectrum and the popular 'rose gold' iPhone 6S in 2015. A curious detail in Apple's product presentations is the recurring time of 9:41 am on device screens. This choice was reportedly made by Steve Jobs to align with the typical timing of product reveals during keynotes. Notably, Steve Jobs and Steve Wozniak were not Apple's only co-founders. Ronald Wayne signed the company's founding contract in 1976 but sold his 10 percent stake just 11 days later for $2,300, a share now worth billions.