Amazon Renames Project Kuiper to "Amazon Leo", Accelerating Satellite Internet Race

As of November 14th, 2025, Amazon has announced a major rebranding of its satellite internet project, now called "Amazon Leo". The new name is a "simple nod to the low Earth orbit satellite constellation that powers our network," according to the company's statement.

Amazon Leo is a prominent competitor to SpaceX's Starlink, as both companies race to build out their respective satellite internet networks. The Amazon-backed project aims to provide high-speed, global internet access, with a focus on serving rural and remote communities where traditional wired internet services are unavailable.

While Amazon has not yet revealed pricing or a specific launch timeline for Amazon Leo, the company says it "will begin rolling out service once we've added more coverage and capacity to the network." Portable options are also expected to be available to customers.

The rebranding from "Project Kuiper" to "Amazon Leo" is seen as a strategic move by the e-commerce giant to better align its satellite internet efforts with its broader brand and consumer offerings. As the competition in the satellite broadband space continues to intensify, Amazon is doubling down on its ambitions to disrupt the global internet landscape.