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Amazon Pay: PIN-Free UPI with Biometrics Launched
18 Dec
Summary
- Amazon Pay now enables UPI transactions up to ₹5,000 using biometrics.
- Fingerprint or facial recognition replaces PIN entry for Android users.
- Launched on December 16, 2025, it enhances security and transaction speed.
Amazon Pay has introduced a significant innovation in India with its new UPI biometric authentication system, allowing users to conduct transactions up to ₹5,000 without the need to enter a PIN. This feature leverages the fingerprint or facial recognition capabilities of Android devices, marking a substantial advancement in securing and expediting digital payments.
The system, which officially launched on December 16, 2025, supports Send Money, Scan & Pay, and merchant payments. It utilizes device-bound biometrics, ensuring that sensitive personal data never leaves the user's device, thereby greatly reducing the risk of data breaches compared to traditional PIN-based methods. Amazon Pay emphasizes its adherence to NPCI guidelines, positioning this as a groundbreaking feature for widespread adoption.
This development is expected to accelerate contactless payment trends and potentially reshape competitive dynamics within India's thriving UPI market. Amazon Pay is also exploring expansion opportunities, including potentially higher transaction limits and integration with wearables through UPI Circle, signaling a future focused on seamless and intuitive payment experiences.
