Alexa+ AI Fails: Smart Assistant Struggles with Basic Tasks

Amazon's enhanced Alexa+ AI, introduced in 2025 and now available to Prime subscribers, is experiencing significant issues with basic functionality, according to user experiences. Initially promising improved understanding and conversational interactions, the AI assistant, particularly on devices like the 15-inch Echo Show 15, often fails to execute simple commands reliably. Users have reported persistent problems when attempting to play music or videos, frequently receiving incorrect selections or only YouTube search results. Even meticulously phrased requests can lead to unexpected outcomes or system glitches, such as being returned to the home screen. While marketed as a tool to automate various life tasks, the current iteration of Alexa+ appears to be a significant step back in usability and dependability for everyday entertainment and control.