Google's AI Lets You Try On Clothes Using Just a Selfie

Google is revolutionizing online shopping with an enhanced AI try-on feature. Previously, users needed to upload full-body photos to visualize apparel. Now, a simple selfie, processed by Google's advanced Gemini 2.5 Flash Image model, can create a digital representation for virtual try-ons. Users can then select their preferred size and choose from multiple generated images to see how clothes might fit.

The updated functionality, which first launched in July across Google Shopping platforms, is now rolling out in the United States. This move underscores Google's significant investment in AI-powered virtual try-on technology, including its dedicated Doppl app. The company aims to make online apparel shopping more interactive and personalized.

This development coincides with the recent update to Doppl, introducing a shoppable discovery feed. This feed features AI-generated videos and outfit recommendations tailored to user styles, with direct links to purchase items. By embracing familiar formats seen on social media, Google is working to boost product discovery and engagement in e-commerce.