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Fake AI Gifts Flood Facebook This Holiday
4 Dec, 2025
Summary
- AI-generated images lure shoppers with fake products on Facebook ads.
- Scammers create fake e-commerce sites selling imitation or non-existent items.
- Generative AI enables realistic fake product images, aiding cybercriminals.
Cybercriminals are exploiting Facebook's advertising platform with sophisticated AI-generated scams this holiday season. These scammers create highly realistic images of popular gift items, such as the latest iPhones and gaming consoles, and advertise them at attractive prices.
When unsuspecting users click on these deceptive ads, they are redirected to fake e-commerce storefronts. Purchases made on these sites result in consumers receiving counterfeit products or no items whatsoever. Investigations have uncovered fake businesses, like C'est La Vie and Mabel & Daisy, that used AI to create fraudulent listings, shipping cheap knockoffs from China.
Generative AI technology has amplified the ease with which scammers can produce convincing visuals, lending a veneer of legitimacy to their illicit operations. Meta has stated it removed fraudulent entities following reports, but consumers are advised to remain vigilant and skeptical of deals that seem too good to be true.
