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AI Revolutionizes Content: Top Creators Share Secrets
17 Sep
Summary
- Top creators are integrating AI to scale businesses and content production.
- An upcoming event will showcase AI's impact on the creator economy.
- AI tools are reshaping creative workflows and content monetization strategies.
Several prominent content creators, including Rebecca Zamolo and Matt Slays, are increasingly incorporating artificial intelligence into their work. These creators, with audiences in the tens of millions, are set to share their strategies at TheWrap's AI Creator Day on September 29 in Los Angeles. The event, in partnership with What's Trending, will precede TheGrill conference.
Attendees will gain insights into how AI is used to scale creator businesses, streamline content production, and unlock new monetization opportunities. Rebecca Zamolo, with over 50 million followers, and Matt Slays, with over 8 million subscribers, will discuss their use of AI, from real-or-AI challenges to AI assistant-led videos, as well as its role in brand partnerships. Influential, an AI marketing company, will moderate this session.
The event also features presentations from companies at the forefront of AI in media. Artlist will detail the creation process of its first original AI series, "The Arc," exploring how AI tools are altering creative workflows and training artists. Cantina will discuss how AI enables creators to extend their intellectual property and characters into new interactive formats and persistent worlds, defining the future of the creator economy.
