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AI is the New Audience for News
27 Oct
Summary
- News outlets are creating content specifically for AI agents.
- Some publishers are developing feeds with structured data for AI.
- AI personalization is surging as search engines decline.
Major news publishers are adapting to a changing media landscape by creating content specifically for artificial intelligence agents, viewing AI as a new audience. This includes developing specialized feeds with structured data, rather than narrative-driven articles, to efficiently serve AI systems. For instance, one publisher announced upcoming feeds designed for AI agents, prioritizing data over prose.
This strategic pivot is driven by the observed decline in traditional search engine usage and a surge in hyper-personalization through large language models. Publishers are exploring "generative engine optimization" (GEO) to ensure their content is discoverable by AI. Some are even experimenting with AI-tailored content structures and databases that allow AI to generate personalized articles or media formats for users.
While some publishers embrace this trend, others are taking a more defensive stance, pursuing legal action over alleged copyright infringement related to AI training data. The economic viability of publishing for AI remains an open question, with ongoing discussions about pricing models and AI's future interaction with content.
Ultimately, publishers see AI not just as a technology, but as a tool to reach their audience effectively. This approach reflects a broader industry trend where content is adapted for various platforms, including social media and AI, to maintain brand visibility and engagement.
