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Unions Warn: AI's Real Threat Isn't Apocalypse, It's Jobs
18 Sep
Summary
- Unions highlight AI's immediate job threat over existential fears.
- SAG-AFTRA secured enforceable AI guardrails in major contracts.
- WGAE demands government regulation, not just corporate promises.

Entertainment labor groups, including SAG-AFTRA and the Writers Guild of America East (WGAE), are cautioning against hyperbole surrounding AI's existential risks. They emphasize the more immediate threat AI poses to human jobs within the industry. SAG-AFTRA has already secured enforceable contract provisions with major employers, establishing guardrails for AI implementation and requiring consent and compensation for the use of digital actor replicas. This negotiated success aims to prevent the widespread replacement of human performances by AI.
Meanwhile, the WGAE criticizes AI companies for pushing the technology irresponsibly and calls for government regulation. While acknowledging the union's success in bargaining for AI protections in 2023, the WGAE stresses that collective bargaining alone is insufficient. They advocate for legislative action, particularly in the absence of federal regulation, to address harms like worker disempowerment, disinformation, and increased energy costs. The WGAE believes holding AI companies and their executives liable for the negative impacts of their products is crucial.