Turn Photos into Shoppable Fashion with AI

Daydream, an AI-powered fashion app, has launched two new features for iPhone users as of Monday. These updates leverage Apple's iOS 27 developer tools, enabling users to transform saved outfit photos into shoppable results and conduct searches through Siri without needing to open the Daydream application.

The first feature utilizes Apple's image-context capabilities, allowing the app to analyze saved images. Daydream identifies individual clothing items within an outfit and surfaces matching products or similar styles from its catalog of approximately 3 million items. This functionality extends to handling requests for variations on pictured items, such as changing a color.

The second feature introduces a Siri-integrated natural-language search. Users can make fashion requests via voice or text, receiving personalized results. This experience can be further tailored with Daydream's "Style Passport" for enhanced personalization. Daydream's ambition is to evolve into a comprehensive AI shopping agent that understands user style across various platforms.