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Home / Technology / AI deepfakes trap academic in impersonation fight

AI deepfakes trap academic in impersonation fight

4 Feb

•

Summary

  • Academic John Mearsheimer fought hundreds of AI deepfakes on YouTube.
  • YouTube takedown process proved slow and cumbersome for Mearsheimer's team.
  • AI-generated impersonations now target many professionals, including doctors and CEOs.
AI deepfakes trap academic in impersonation fight

In the current digital landscape, generative AI is enabling widespread deception, with anonymous scammers targeting professionals. International relations scholar John Mearsheimer has been engaged in a significant struggle against AI-driven impersonation, battling hundreds of deepfake videos of himself that have appeared on YouTube. His office identified 43 channels featuring these fabrications, some depicting him making controversial geopolitical remarks.

The process to remove these videos from YouTube was described as slow and cumbersome, requiring Mearsheimer's office to submit individual takedown requests for each piece of content. This laborious task involved a dedicated employee and highlighted a significant challenge: new channels dedicated to posting AI-generated content continued to emerge, sometimes by slightly altering names to evade detection.

After months of effort, YouTube removed 41 of the identified channels, but only after many deepfake clips had already gained substantial viewership. Experts note that AI scales fabrication, making it easy to generate convincing images and videos, thereby collapsing deniability and shifting the burden of proof to the victim. This AI-driven impersonation is not limited to academics; doctors and CEOs have also been impersonated to promote fraudulent products or financial advice.

In response to the ongoing issue, Mearsheimer plans to launch his own YouTube channel to help safeguard users against impersonations. Similarly, economist Jeffrey Sachs has launched a channel due to the "extraordinary proliferation of fake, AI-generated videos" of him, describing the YouTube process as a "major, continuing headache."

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
John Mearsheimer's office identified hundreds of AI deepfakes on YouTube, and the platform's takedown process was described as slow and cumbersome, requiring individual requests for each video.
Generative AI enables scammers to impersonate professionals like doctors and CEOs, leading to the promotion of fraudulent medical products or financial advice.
Academics like John Mearsheimer are planning to launch their own YouTube channels to help protect users from deepfakes impersonating them.

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