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Adobe & Google Forge AI Search Synergy
10 Nov
Summary
- Adobe Acrobat will gain conversational editing via Google AI.
- Google Search's AI Mode will integrate Adobe tools soon.
- Creative Cloud users get simpler Google AI model access.
Adobe announced an enhanced partnership with Google at its recent Max conference, focusing on integrating Google's AI technologies across Adobe's software ecosystem.
A significant development is the deeper integration of Adobe Acrobat with Google Drive and Gmail, enabling direct editing of PDFs. Google's advanced AI models will be incorporated into Acrobat, facilitating conversational editing, document comprehension, and faster asset creation for presentations and reports.
This connectivity will also extend to Gemini and, in the future, to AI Mode within Google Search. While specific details for other Adobe products are limited, subscribers already benefit from Google AI models in applications like Photoshop and Premiere. The integration aims to simplify the user experience for accessing these powerful AI tools.
Furthermore, Adobe plans to collaborate with Google DeepMind for innovative creative editing experiences. Early explorations involve customizing Google's image models for near real-time editing within Photoshop. Adobe is also expanding its Firefly AI assistant to the Creative Cloud suite, with enhanced multi-step task capabilities and a new AI assistant for mobile apps, starting with Premiere for natural language editing.
