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Zee Eyes FIFA World Cup 2026 Broadcast Rights
26 May
Summary
- Zee Entertainment is in talks for the FIFA World Cup 2026 broadcast.
- The company is launching four new dedicated sports channels.
- These channels will cover various sports including football and kabaddi.
Zee Entertainment Enterprises is actively pursuing the broadcasting rights for the FIFA World Cup 2026, signaling a significant step in its sports media strategy for India.
As part of this aggressive expansion, the company is launching a new portfolio of four dedicated sports channels, branded as Unite8 Sports. These channels, which will include HD versions and be available in Hindi and English, aim to capture a wide audience.
The new channels will broadcast a diverse range of sports, including football, kabaddi, cricket, badminton, wrestling, boxing, and combat sports. This move is intended to meet the escalating demand for live sporting events in India.
Zee is reinforcing its commitment to the sports broadcasting sector. The company has submitted the necessary applications for the new channels and appointed Bavesh Janavlekar as Chief Business Officer for Unite8 Sports. This initiative underscores Zee's strategic focus on growth opportunities within the sports ecosystem.
