Home / Sports / Sony LIV Scores Streaming Deal for World Pickleball League
Sony LIV Scores Streaming Deal for World Pickleball League
20 Jan
Summary
- Sony LIV will stream all 120 World Pickleball League matches live.
- Season 2 features 56 players from 18 countries and seven teams.
- Celebrity owners include Samantha Ruth Prabhu and Rishabh Pant.
The World Pickleball League has partnered with Sony LIV, designating it as the official digital streaming partner for its highly anticipated Season 2. This agreement ensures that all 120 matches of the upcoming season will be accessible live and on demand through the Sony LIV OTT platform.
Season 2 of the league is set to be more expansive, featuring 120 matches over 13 days, an increase from the previous season's 90 matches. The competition will showcase 56 players representing 18 different countries, highlighting a growing international talent pool. The league is affiliated with major pickleball federations, including the All India Pickleball Association, Asia Federation of Pickleball, and United World Pickleball Federation.
A unique aspect of Season 2 is the involvement of prominent celebrity owners. Seven teams will compete, with ownership groups including actor Samantha Ruth Prabhu, filmmaker Atlee, cricketer Rishabh Pant, former cricketer Sunil Gavaskar, actors Rakul Preet Singh and Jackky Bhagnani, and the actor couple Riteish and Genelia Deshmukh. This celebrity backing is expected to boost the league's profile and fan engagement.
