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World Cup Viewership Shatters Records in US
9 Jul
Summary
- US-Belgium match drew 42 million viewers, a new record.
- Mexico-UK match garnered 44.8 million viewers, highest ever.
- Streaming platforms significantly boosted audience numbers.
The FIFA World Cup's 2026 tournament is achieving unprecedented viewership in the U.S., driven by record-breaking games and expanded streaming accessibility. The U.S.-Belgium match captivated 42 million viewers across platforms, setting a new benchmark for U.S. soccer telecasts. Similarly, the Mexico-U.K. game attracted 44.8 million viewers, becoming the most-watched non-USMNT Men's World Cup telecast in English and the most-watched soccer match in Spanish-language media history.
Shared hosting duties with Canada and Mexico have made matches more accessible. Telemundo and Fox's streaming services, Peacock and Fox One, have provided easy access for both English and Spanish-speaking fans. Telemundo and Peacock captured 48% of the Group Stage audience, highlighting a significant increase in Spanish-language viewership.
These record numbers surpass major sporting events like the NBA Finals and approach NFL viewership levels, underscoring the growing popularity of soccer in the U.S. The tournament's success demonstrates the vital role streaming plays in engaging fans. The final is scheduled for July 19.
