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FIFA's Silence on Halftime Show Length Sparks Frustration
11 Jun
Summary
- Fifa has not confirmed the duration of the World Cup final halftime show.
- Rights holders are frustrated by the delay, impacting advertising sales.
- The halftime break legally cannot exceed 15 minutes without referee permission.
TV rights holders for the upcoming World Cup final are expressing growing frustration due to Fifa's unresolved confirmation of the halftime show's length. This lack of clarity is directly impeding advertising teams' ability to sell available slots, creating commercial challenges.
While some broadcasters are preparing for a 12-15 minute performance, mirroring the Super Bowl's typical halftime, there are substantial concerns that the entire interval, including stage setup and removal, could extend to 25-30 minutes. This potential duration significantly exceeds the maximum 15 minutes stipulated by the International Football Association Board's laws of the game, which requires referee permission for any alterations.
Fifa has increased pre-match entertainment at this World Cup, particularly to cater to the American market. Opening ceremonies are scheduled for the first games in host countries, featuring extensive pre-match shows with various international artists headlining events in Mexico, Canada, and the United States.
