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FIFA's Logo Ban: Stadium Names Vanish for World Cup
11 Jun
Summary
- Stadiums are getting revamped with FIFA branding, hiding sponsor logos.
- Most stadiums will temporarily use city names, like 'Atlanta Stadium'.
- Two stadiums, Atlanta and Vancouver, have exemptions for branding.
Stadiums in the United States, Mexico, and Canada are undergoing transformations as they prepare to host the 2026 World Cup. This revamping includes covering or removing commercial logos from venues not officially affiliated with FIFA or the tournament. This is a standard FIFA procedure for international competitions.
Consequently, many stadiums will temporarily adopt generic names based on their host cities, such as 'Atlanta Stadium' or 'Boston Stadium.' This change is effective as of the tournament's commencement on June 11.
There are specific exemptions to this rule. Atlanta Stadium is permitted to keep its Mercedes-Benz logo on the roof after extensive discussions failed to find a safe removal method. Additionally, Vancouver's BC Place, a publicly owned stadium without a naming rights deal, will be known as 'BC Place Vancouver'.
The World Cup will feature a record 104 matches across 16 cities. The opening match is scheduled for June 11 at Mexico City Stadium, and the final will take place on July 19 at the venue now called New York New Jersey Stadium.
