Home / Sports / Media Giants Boost WNBA Spotlight
Media Giants Boost WNBA Spotlight
23 Apr
Summary
- WNBA enters its 30th season with increased media attention.
- Amazon Prime Video features Candace Parker as analyst.
- ESPN launches 'Women's Sports Sundays' showcase.

The WNBA is entering its landmark 30th season with a significantly amplified media presence. This expansion is fueled by increased league activity, including the addition of two new teams, the Portland Fire and Toronto Temp, and a robust free agency period. Candace Parker is set to play a prominent role, joining Amazon's Prime Sports as a regular game analyst, a move part of broader efforts to draw larger audiences to the WNBA.
Amazon's Prime Video will feature Parker alongside Swin Cash as analysts, with Michael Grady on play-by-play. Their broadcast team also includes notable figures like Cynthia Cooper, Teresa Weatherspoon, Lindsey Harding, Kara Lawson, LaChina Robinson, and Ty Young. This initiative by Amazon reflects a wider trend of media giants investing more in women's sports.