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WNBA Celebrates 30 Years with 'Raising GOATs' and More
7 Apr
Summary
- WNBA launches 30th anniversary campaign featuring Sheryl Swoopes.
- Campaign includes image spots, throwback games, and merchandise drops.
- Season 30 aims to connect the league's past with its future growth.
The WNBA is commemorating its historic 30th season with a multifaceted campaign designed to celebrate its past and energize its future. Kicking off the festivities is an image spot titled "Raising GOATs," starring WNBA icon Sheryl Swoopes, which debuted on league platforms on May 8, 2026. This campaign, under the banner "There's More Where 30 Came From," underscores the league's sustained impact and recent surge in popularity.
Commissioner Cathy Engelbert highlighted that Season 30 arrives at a pivotal moment, representing both a milestone and the dawn of a new era. The league plans "Court Origins Nights" featuring original teams like the New York Liberty and Los Angeles Sparks, alongside a "WNBA Top 30 Plays" special. New merchandise will be released monthly, aligning with the season's May to September schedule.
Phil Cook, WNBA Chief Marketing Officer, described Season 30 as the most ambitious marketing campaign yet, emphasizing immersive storytelling and fan-first experiences. The "Raising GOATs" spot, created with Lucky Generals, pays tribute to foundational players like Swoopes. Additional spots, "Signatures" and "Confetti," will spotlight current stars and the championship pursuit, respectively, aiming to bridge the league's history with its emerging talent.
