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Winter Olympics Viewership Soars Past Expectations
24 Feb
Summary
- Winter Games viewership reached highest since 2014.
- Peacock achieved its best month ever during the Games.
- Social media impressions surged over 437% from 2022.
The recent Winter Olympics delivered exceptional viewership numbers, marking the most-watched Winter Games in the U.S. since 2014. Averaging 23.5 million viewers across NBC, Peacock, and other NBCUniversal platforms, the event surpassed previous performances, showing a 96% increase from the Beijing Games in 2022.
Key moments, such as the USA women's hockey team's victory, captivated audiences, becoming the most-watched women's hockey game ever. Streaming on Peacock and NBCU digital platforms also saw significant engagement, with "Milan Prime" averaging 3.3 million daily viewers. This strong performance contributed to Peacock's record-breaking month, hosting seven of its top 10 largest reach days and boosting original content debuts.
Social media channels amplified the excitement, registering 4.28 billion impressions, a 437% increase from the 2022 Beijing Olympics. Event organizers highlighted the stunning scenery, enhanced technology, and unprecedented athlete access as factors contributing to the Games' widespread appeal. Looking ahead, anticipation is high for future Olympic events hosted in the U.S., including the Summer Olympics in Los Angeles in 2028.
