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Christmas Cheer Sells Out Amidst Wimbledon Heatwave
11 Jul
Summary
- Wimbledon's new Christmas decorations sold out during the second week of the tournament.
- Festive items included baubles, strawberry and tennis-ball tree decorations, and stockings.
- Record attendance and sales figures were reported despite record-breaking temperatures.
Wimbledon is experiencing an unprecedented third summer heatwave, with temperatures soaring to 30C. Amidst these scorching conditions, the tournament's new Christmas decorations, launched this year, have completely sold out.
Items such as Wimbledon baubles, felt strawberry and tennis-ball tree decorations, and Christmas stockings were best-sellers. Organizers had to move stock from their online store to meet the overwhelming demand at the on-site shop during the second week of the championships.
This festive merchandise boom occurred as Wimbledon heads towards a record attendance, with nearly 488,114 guests by the start of the final weekend. Sales figures have also surged, with 290,000 items sold on-site in the first week. A new limited-edition red towel has notably outsold classic designs.
Fans braved the heat, with temperatures reaching up to 34C, leading to several spectators passing out. Electric fans, a new addition this year, also sold out repeatedly. The tournament's merchandise sales are on track to set new records, with nearly 100,000 hats expected to be sold.
