Vuelta faces backlash over influencer's comments

The Vuelta a España's decision to hire influencer Erola Jons for its online coverage has backfired, sparking a significant controversy. Jons, who has millions of followers for her content focused on flirting, was criticized for her lack of cycling knowledge and perceived sexist remarks towards participants, including labeling Tadej Pogačar as 'Pogachitar' and making comments about rider's appearances.

Following an intense backlash, particularly from prominent female voices in cycling, the Vuelta partially restricted Jons' access to riders and their entourage. Race organizers also instructed her to moderate her content. Despite these measures, the debate intensified, leading to an apology from the Vuelta to UAE Team Emirates, Pogačar's team, for the ensuing sexism discussion.

While other cycling races collaborate with social media creators, the Vuelta's approach with Jons was seen as a more extreme attempt to attract younger audiences. The controversy has overshadowed the race's progression into Spain, with Jons remaining in a reduced role, now focused on interviewing fans.