Women's 3v3 Hoops League Hits $650M Valuation

Unrivaled, the professional three-on-three women's basketball league, has achieved an estimated valuation of $650 million after a successful Series C funding round. This latest investment surpasses all previous funding combined and is set to bolster the league as it prepares for its third season, scheduled to tip off on January 8, 2027. The league's co-founders include WNBA stars Breanna Stewart and Napheesa Collier, who ensured players receive an equity stake in addition to their salaries.

Following this funding, the player-equity pool is now valued at nearly $200 million, with athletes remaining the largest shareholder group. Ten Pillar Sports Fund led the oversubscribed Series C round, exceeding the initial $100 million target. Notable investors include Carmelo Anthony, Trae Young, and Geno Auriemma. This valuation positions Unrivaled ahead of most WNBA teams, except for the Golden State Valkyries.

The league, currently in a six-year media rights deal with TNT, is working to minimize schedule conflicts with major sporting events for the upcoming season. While roster sizes will remain consistent for Season 3, Unrivaled plans to expand roster spots for Season 4. The 2027 season will be the league's last at Sephora Arena in Medley, Florida, with plans to relocate to a more innovative facility.

Unrivaled's tour model will expand significantly by 2026, increasing from two stops in 2025 to approximately eight nationwide, with announcements expected in September 2026. This expansion aims to grow the business while ensuring players benefit. Over 95 percent of rosters for Season 3 are solidified, featuring returning stars and new talent on multiyear deals.