Home / Sports / Big 12 Entry Fuels Record Revenue for UC Sports
Big 12 Entry Fuels Record Revenue for UC Sports
3 Feb
Summary
- Cincinnati's athletics revenue surged 23% to $118.5 million.
- A $13 million university investment boosted revenue significantly.
- Future conference revenue share will fund student-athlete NIL deals.
Cincinnati's athletics department is experiencing significant financial growth, achieving a record $118.5 million in revenue for the June 2024 to June 2025 operating period. This represents a substantial 23% increase over the previous year, with expenses rising by 13% to $119.3 million, resulting in a manageable $800,000 deficit.
This impressive revenue jump was bolstered by a $13 million allocation from the university itself. Additionally, fundraising efforts contributed positively, with revenue in the contributions category rising by $4.7 million. University officials highlighted athletics' role as the institution's premier marketing arm.
As Cincinnati continues its tenure in the Big 12 conference, the athletics department anticipates receiving its full $36 million conference revenue share for the June 2025-26 fiscal year. A notable portion of this forthcoming revenue is earmarked for supporting student-athletes through NIL opportunities.
This influx of financial resources is expected to reduce the university's direct investment in athletics. Officials expressed confidence in the university's overall financial health, citing steady enrollment growth and a positive outlook for the athletics department.
