Home / Sports / Texas Longhorns Surge to Top of College Sports Valuation
Texas Longhorns Surge to Top of College Sports Valuation
20 Dec, 2025
Summary
- University of Texas athletic program valued at $1.48 billion in 2025.
- Combined valuation of top 75 college athletic programs reaches $51.2 billion.
- Name, Image, and Likeness (NIL) deals significantly boost program revenues.
The University of Texas athletic department has ascended to the top spot as the most valuable in college sports for 2025, with an estimated valuation of $1.48 billion. This represents a substantial 16% increase from the previous year, allowing the Longhorns to surpass Ohio State, the former leader.
Nationally, the financial growth in college athletics is robust, with CNBC's valuation indicating that the 75 most valuable programs are collectively worth $51.2 billion, a 13% increase from 2024. This expansion is driven by enhanced revenue streams, encompassing media rights, sponsorships, and the significant influence of Name, Image, and Likeness (NIL) compensation for student-athletes.
Other prominent programs also feature high valuations, with Texas A&M at third place ($1.32 billion), followed by Georgia and Michigan in a tie for fourth ($1.16 billion each). The Southeastern Conference (SEC) dominates the rankings, with 12 of the top 25 departments. This evolving financial landscape underscores the increasing importance of economic power in competitive balance and strategic planning within collegiate sports.
