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Taco Bell's Famous Free Taco Offer is No More
24 Oct
Summary
- Taco Bell's 'Steal a Base, Steal a Taco' promotion has ended.
- The MLB sponsorship that fueled the offer concluded in 2023.
- The promotion began in 2007 and had a break from 2009-2011.

Taco Bell's fan-favorite "Steal a Base, Steal a Taco" promotion is no longer active, meaning no free tacos will be distributed during the 2026 World Series. This popular offer, which provided a free taco to customers when a player stole a base during the World Series, ended after the 2023 season. The discontinuation is due to the conclusion of Taco Bell's official partnership with Major League Baseball.
The "Steal a Base, Steal a Taco" promotion originally began in 2007, running until a brief hiatus between 2009 and 2011. Since then, it has been a recurring highlight for baseball and taco enthusiasts alike. The final activation of the promotion occurred in 2023, with Ketel Marte of the Arizona Diamondbacks earning fans free tacos.
Notable "Taco Heroes" include Mookie Betts, who is the only player to have triggered the promotion twice, first in 2018 with the Boston Red Sox and again in 2020 with the Los Angeles Dodgers. Other players who have earned fans free tacos include Francisco Lindor in 2016 and Lorenzo Cain in 2015, who was part of a "Steal a Base, Steal a Breakfast" variation.