Home / Sports / Swans Apologize for Bondi Tribute Omission
Swans Apologize for Bondi Tribute Omission
15 Mar
Summary
- Sydney Swans omitted Jewish community from Bondi tribute.
- Tribute controversy erupted after script changes before ceremony.
- Club CEO apologized for the unintentional but hurtful omission.

The Sydney Swans have formally apologized following a pre-match tribute to the victims of the Bondi tragedy that sparked controversy. The ceremony, held before the Swans' clash with Carlton at the SCG and attended by 40,000 people, was intended to honor those killed and injured in the December attack.
However, criticism emerged after it was revealed that the speech, delivered by Swans CEO Matthew Pavlich, did not explicitly mention the Jewish community, which had been identified as the target of the attack. Former Swans player and commentator Gerard Healy stated that references to the Jewish community were altered in the script shortly before the ceremony.
In response to the backlash, Swans chairman Andrew Pridham issued an apology, accepting full responsibility for the omission. He acknowledged that the failure to specifically name the Jewish community was not intentional but regretted the oversight. AFL executive Andrew Dillon also commented, confirming the Bondi attack was antisemitic and aimed at the Jewish community, emphasizing the tribute's intent to support those affected and first responders.
The club stated that while the tribute was genuine and aimed at showing compassion to all impacted, they understood the disappointment caused by the specific wording. They reiterated their commitment to respect and inclusivity for everyone connected to the club and the AFL.




