Sunil Gavaskar Gets Digital Protection for Image Rights

Sunil Gavaskar has achieved a significant legal victory, becoming the first Indian sportsperson to receive court-backed protection for his personality and publicity rights. The Delhi High Court mandated the removal of all unauthorized content featuring Gavaskar's name and image from online platforms within 72 hours. This ruling addresses concerns over the commercial exploitation of his likeness and misattribution of statements.

The court's intervention highlights the escalating importance of safeguarding personality rights for public figures in India. This legal protection is crucial as digital dissemination and commercial use of celebrity identities become more prevalent. Gavaskar's case demonstrates a growing trend among prominent individuals to assert control over their personal brands.

This development reflects a global shift, with athletes and entertainers worldwide increasingly seeking legal recourse against the misuse of their identity. The rise of AI and social media makes such protections vital for managing reputations and ensuring consent in the digital age, setting a precedent for other Indian athletes.