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Curry's Sneaker Splits: Clark & Fudd Snubs Ignite Exit
4 Dec
Summary
- Steph Curry left Under Armour after 13 years to focus on his own brand.
- Failed attempts to sign Caitlin Clark and Azzi Fudd frustrated Curry.
- Curry has pursued other stars like Sabrina Ionescu for his brand.
Steph Curry's long-standing 13-year association with Under Armour concluded in November, signaling a significant shift as the basketball icon redirects his energy towards developing the Curry Brand. This separation was reportedly driven by unmet expectations regarding athlete recruitment.
Sources suggest that Curry's frustration stemmed from the Curry Brand's unsuccessful attempts to secure high-profile talent. Notably, the brand failed to outbid Nike for WNBA phenom Caitlin Clark and also missed the opportunity to sign Azzi Fudd, whom Curry had envisioned as a cornerstone for his own label.
Following these setbacks, Curry has actively pursued other prominent athletes. He revealed an earlier effort to recruit Sabrina Ionescu to the Curry Brand, though her existing endorsement deal with Nike, including signature shoe lines, presents a significant challenge. These recruitment challenges appear to have been a major catalyst for Curry's strategic move away from Under Armour.
