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Soccer Fans Score Big on Southern Food
25 Jun
Summary
- Global soccer fans are discovering Southern cuisine for the first time.
- Waffle House created a pop-up shop selling merchandise.
- Visitors are eager to try Southern staples like grits.

Fans traveling internationally for soccer matches are finding unexpected delights in Georgia's culinary landscape, with many experiencing Southern food for the first time. Iconic American eateries are drawing in these visitors, offering a taste of local culture beyond the sporting events.
Waffle House, a well-known diner chain, has capitalized on the influx by establishing a pop-up shop at one of its Atlanta locations. This special setup offers merchandise, including hats and T-shirts, allowing fans to take a piece of the experience home with them.
Many international visitors expressed enthusiasm for trying regional specialties. Foods like grits, unfamiliar to some, were eagerly sampled, with fans eager to substitute them into their diets. This culinary exploration has become a significant part of their travel experience.