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Skydance Global Sports Group Finalizes Key Hires

Summary

  • David Berson leads Skydance's Global Sports Group post-merger.
  • Jeff Gerttula and Craig Barry appointed to key executive roles.
  • Merger integrates platforms across broadcast, streaming, and cable.
Skydance Global Sports Group Finalizes Key Hires

David Berson, a seasoned executive from CBS Sports, has been appointed chairman of Skydance's Global Sports Group. He has now finalized his leadership team, naming Jeff Gerttula and Craig Barry to crucial roles. These appointments are part of Skydance's broader reorganization efforts after the significant $110 billion merger of Paramount and Warner Bros. Discovery this month.

The newly formed entity boasts diverse platforms spanning broadcast television, streaming services, cable networks, and digital media. Berson assumed his leadership role shortly after the merger's closure, a period marked by the departure of TNT Sports chief Luis Silberwasser.

Gerttula, with extensive experience in CBS Sports digital operations, will direct the sports division's digital presence, international strategy, and business development. Barry, who brings nearly four decades of experience from the TNT and Turner sports division, will serve as EVP and Chief Content Officer, overseeing all production, talent, features, and editorial content.

Several other executives have also been appointed to lead various departments, including operations, programming, finance, marketing, communications, human resources, insights, legal, and business affairs, solidifying the new structure.

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