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Scott Coker Returns to MMA with New Promotion
3 Jun
Summary
- Scott Coker is launching a new MMA promotion in 2027.
- The new venture aims to host twelve events annually.
- Coker believes the sport needs shaking up and promises excitement.

Scott Coker, the visionary behind Strikeforce, is returning to the MMA scene with a brand-new promotion slated for a 2027 debut. This new venture brings together many key figures from the original Strikeforce team, aiming to host twelve events per year and featuring a roster exceeding one hundred fighters.
Coker expressed a sentiment that the current MMA landscape feels "funky" and indicated a desire to "stir it up." He drew a parallel to other promotions that generate excitement and encourage fan engagement. He suggested that the UFC's product has become too consistent and potentially over-saturated.
With over four decades of experience in the business, Coker is confident in his ability to run a profitable MMA company, having previously turned down significant funding to maintain control. He aims to inject a sense of fun and shake up the sport, which he feels has become somewhat stale.