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Saudi PIF Powers 2026 World Cup in North America, Asia
14 May
Summary
- Saudi PIF is an official supporter for the 2026 World Cup in North America and Asia.
- This partnership includes global initiatives for grassroots and youth football development.
- The deal supports Saudi Arabia's bid to host the 2034 World Cup tournament.
Saudi Arabia's Public Investment Fund (PIF) has been named an official supporter for the 2026 World Cup, with a focus on North America and Asia. This partnership signals Saudi Arabia's expanding influence in international football, ahead of its hosting duties for the 2034 tournament.
The collaboration extends to worldwide initiatives aimed at growing the game. These include support for grassroots programs, youth and women's football, educational projects, and enhancing technical expertise within the sport.
This deal builds on PIF's existing relationship with FIFA, highlighted by its involvement in the 2025 Club World Cup. PIF has committed to accelerating global football's growth by increasing access and creating opportunities for players and fans alike.
While PIF has redirected its focus from LIV Golf funding, it remains committed to international sports investments. This strategic approach reinforces its dedication to football as a priority sector for development and engagement.
