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Sarkisian Slams NCAA for NIL Chaos
27 May
Summary
- Coach Sarkisian criticizes NCAA for lax NIL rule enforcement.
- Some college football rosters now exceed $40 million.
- NIL has devolved into a bidding war for players.

Texas Longhorns coach Steve Sarkisian has voiced strong criticism regarding the NCAA's enforcement of Name, Image, and Likeness (NIL) rules. He argues that the current system has spiraled into a bidding war for college football players, undermining the sport's integrity.
Sarkisian pointed out that the NCAA's intended spending cap has become ineffective, as some team rosters are now valued at over $40 million. He emphasized the need for clear rules and consequences, stating that the current environment lacks the necessary enforcement to prevent the uncontrolled escalation of spending.
While a more regulated NIL landscape might benefit the Longhorns due to their established brand and recruitment appeal, Sarkisian's call for enforcement signals a broader desire for parity and clearer guidelines in college football. The coach believes consistent rule application is essential for fair competition across all programs.