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Rugby Union at a Crossroads: Balancing Tradition and Growth
27 Jan
Summary
- Six Nations shortened to one fallow week, demanding greater team depth.
- Nations Championship aims for a festival atmosphere to attract new fans.
- Deal with ITV ensures Nations Championship and Six Nations on free TV.

Rugby union stands at a pivotal juncture, balancing its rich history with ambitions for future growth. The upcoming Six Nations tournament has been condensed, featuring only one fallow week, which will test teams' squad depth over five intense weekends. This demanding schedule places a premium on player stamina and strategic management.
The inaugural Nations Championship is set to launch, with organizers envisioning it as a major event, potentially dubbed the 'Glastonbury of Rugby.' The goal is to create a festival atmosphere that draws in new fans beyond the traditional rugby audience.
A crucial development is the estimated £90 million deal with ITV, securing free-to-air broadcasting for both the Nations Championship and the Six Nations. This ensures increased visibility for the sport, a vital step in attracting a wider viewership.




