What is Rory McIlroy's new production company called?

Rory McIlroy's new production company is called Firethorn Productions.

Who will operate Firethorn Productions with Rory McIlroy?

Firethorn Productions will be jointly operated by Rory McIlroy's business partners and Versant leadership.

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Rory McIlroy Taps into Hollywood with Firethorn Productions

Q: What is the purpose of Firethorn Productions?

Firethorn Productions aims to create original content and experiences that celebrate Rory McIlroy's world and the modern golf lifestyle.

17 Dec, 2025

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Summary

Rory McIlroy launches Firethorn Productions, a new content venture.
Firethorn aims to celebrate golf and Rory's world through storytelling.
The venture marks Versant's first joint production deal.

Rory McIlroy Taps into Hollywood with Firethorn Productions

Rory McIlroy has officially entered the world of content creation with the establishment of Firethorn Productions. This new venture will be jointly managed by McIlroy's business partners and Versant leadership.

Firethorn's mission is to "produce original content and experiences that celebrate Rory's world and the modern golf lifestyle." The company plans to achieve this through documentary filmmaking, long-form storytelling, branded commercial campaigns, and live fan experiences.

This significant announcement also marks Versant's first-ever joint venture, solidifying its commitment to innovative content strategies and expanding McIlroy's influence beyond the golf course.

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